Fortify your metal business with these building solutions

By Emma Peterson. 

Harness the power of three metal roofing brands with Fortify Building Solutions. 

These days, it seems like there are countless mergers and acquisitions happening across the industry, from Home Depot Pro acquiring SRS Distribution last year to QXO acquiring Beacon more recently. In this episode of Roofing Road Trips®, Heidi J. Ellsworth dives into the merging of Heritage Building Systems®, Metal Depots™ and Reed's Metals® with Jay Jacoby. 

Jay is the director of sales at Fortify Building Solutions, which is the new umbrella brand that Cornerstone Building Brands has combined Heritage, Metal Depots and Reed's into. Jay shared a bit about the merge, saying, “All three brands have their own long histories, but one thing that we found between them and saw a ton of opportunity in was the market they all shared.” By combining these three into a unified brand, Fortify Building Solutions is set up to leverage each of their individual strengths to grow their market presence.  

Jay shared a bit about each brand’s value propositions, saying, “Metal Depots has a strong footprint in the New Mexico, Texas and then the East Coast markets. And with that, they have had access to our NBCI manufacturing sites. Then Reed's Metals is similarly heavily in the components game, roofing panels, trims, et cetera, but a really big differentiator for them was their same day, next day service standards. And Heritage is bigger in the overall metal building side.” 

As they move forward under the Fortify brand name, Jay and his team are hoping to use Fortify to expand the offerings and support available to smaller contractors. He explained, “One thing we’re developing is our contractor list. So, when a customer comes to us and they know what they want but don’t have an installer, we can give them that list. So that opportunity for contractors to get put on that list is really huge for them, especially for smaller growing businesses there.” Further, they are creating a variety of resources that these contractors will have access to, including their training program (Metal Pro Institute) and warranties. Ultimately, the unification of Heritage, Metal Depots and Reed's into Fortify aims to grow the general metal market. Jay put it best, “Our goal is to grow the pie that is the metal market. We don't want to just eat into an existing pie. We want to grow this overall market. And one of the best ways to do that is to find and support more contractors that are going to be able to put up our material and grow themselves.” 

Read the transcript or Listen to the full episode to learn more about the Fortify Building Solutions brand.