From carpenter to innovator

By Jenny Yu.  

An experienced tradesperson explains how real-world experience led to a better way to organize tools with Veto Pro Pac. 

Frustration on the jobsite often sparks innovation, and for Roger Brouard, that frustration led to the creation of one of the most recognized tool storage brands in the trades. In a recent RoofingRoadTrips® episode, Karen Edwards spoke with Roger about how his experience as a carpenter led to the creation and founding of Veto Pro Pac.

“Veto Pro Pac tool bags basically came out of my frustration with soft side tool bags,” Roger said, describing the “horizontal wrestling match” that made contractors’ lives needlessly inefficient. “You’d dump everything on the ground and dig through it; it was an exercise of aggravation and frustration to get a needed hand tool.” 

Drawing from years in the field — from hand framing and roofing to building wooden lobster boats — Roger combined hands-on trade knowledge with a background in fine arts to rethink tool storage. His breakthrough came with a vertical layout system. “This was the aha moment: all the vertical tiered pockets are on a flat panel,” he said. “It’s ergonomic to your body, and you have a nice, beefy grip.” 

Durability was equally critical in the Veto Pro Pac design. Roger emphasized that jobsite conditions demand rugged solutions. “I wanted to make the bag brutally tough,” he said, noting that harsh environments and heavy use require materials that resist wear and while providing a sturdy structure. “A plastic base solved three situations: moisture protection, wear and tear protection, and stability to a loaded tool bag.” 

Finally, having a fine arts degree, Roger wanted his bag to look good, too. “I wanted it to have a serious, rugged yet classy look,” he said, explaining the earthtone color palette of the product.  

This blend of practical, artistic design and jobsite insight shaped Veto Pro Pac to be the trusted tool bag for contractors today. Now a part of The Malco Group, Veto Pro Pac can further expand its reach to bring solutions to more contractors, reflecting a shared focus on improving efficiency. 

Roger’s road to developing Veto Pro Pac underscores how curiosity and a willingness to solve problems can lead to meaningful innovation. 

Listen to the full podcast or Watch the recording to learn more about Roger and his journey to building Veto Pro Pac.