How Using Conversion Funnels Can Boost Your Business

By Evelyn Witterholt, RCS Reporter. 

This eBook breaks down what conversion funnels are and how you can use them to your advantage. 

Having great ideas on how to run your business is great, but ideas alone do not generate sales. What your business needs is a conversion funnel to organize your ideas and turn potential leads into finalized sales. This eBook from Ingage outlines everything you need to know about a conversion funnel as well as how to pre-qualify leads. 

The eBook mainly covers the three models of conversion funnels: upper funnel, middle funnel and lower funnel. Each of these models has their own benefits and while you may favor one over the other, Ingage recommends you know how to use each one depending on your prospects. While the eBook covers these more in depth, here’s a brief overview of each model: 

• Upper funnel – The purpose of this funnel is to generate leads and bring attention to your brand.
• Middle funnel – This funnel focuses on taking those generated leads and turning them into qualified leads.
• Lower funnel – Once you’ve gotten qualified leads, you’ll use this funnel to turn them into customers. 

In order to create qualified leads, you have to know about pre-qualifying leads as well. While some sales teams view the act of pre-qualifying leads as unnecessary, it’s actually a crucial step in creating more sales. Rather than pursuing just anyone to be a customer, focus on pre-qualifying leads you know have an active interest in your business and are more likely to finalize a sale with you. This eBook covers five different strategies on how to pre-qualify leads and how you can work them into your conversion funnel. 

Read the eBook "How to Optimize Your Conversion Funnel to PreQualify Leads" today! 

Learn more about Ingage in their RoofersCoffeeShop® Directory or visit www.ingage.io.