Inside the Exterior Contractor Alliance

By Emma Peterson. 

How collaboration, mentorship and shared expertise strengthen individual careers and the industry on a whole.  

In a recent episode of Roofing Road Trips®, Keely Roberts, Lee Lipniskis and Jewels DeCorsey stopped by to chat with Megan Ellsworth about the Exterior Contractor Alliance (ECA). Lee and Jewels are both newer members of the advisory board, which Keely is the director of! When they’re not working on the board, Lee is the owner of Levello Construction and Jewels is the general manager at All Craft Exteriors.  

The conversation opened with a closer look at what the ECA is and who they serve. Keely shared, “The ECA started as the fifth division of the FEI Group. It was based on a collective dream of bringing the best of the best together to work as a group to solve the world's problems, rather than just as competitors.” 

Today, it's people like Keely, Lee and Jewels that are making that dream a reality. Jewels shared a bit about how she was drawn into the ECA circle, saying, “I came into the roofing industry about four years ago from the concrete industry. And when I got into roofing, I realized it really wasn't about chasing recognition or anything like that. It was about building operational excellence.” From there, she realized the best way to achieve that goal was surrounding herself with experts and peers she could learn from – and she found her way to ECA.  

As for Lee, ECA and their goal of working with professionals from all parts of the industry was a perfect fit. She explained, “I came into the roofing industry from the insurance side like 19 years ago...I always tell people I can speak insurance, speak contractor and speak homeowner. And I joined ECA in 2024 after talking with Keely and hearing about the collaboration they do across fields.”  

Ultimately, ECA is the perfect place for driven professionals who, like Jewels and Lee, want to improve both their own careers and the industry as a whole. As Keely put it, “This group is really about the drive within each of us to want to grow both personally and professionally...We’re really focused on building a place where we can grow and adapt to the changes in our industry together; to be a school of fish swimming together instead of being alone in the ocean.”  

Listen to or Watch the whole podcast with Keely, Jewels and Lee to learn more about ECA.