Inside the Superdome at CertainTeed’s Business Builders Workshop

By Karen Edwards. 

It was a fabulous day of learning, networking and community.  

RoofersCoffeeShop® recently had the privilege of attending the CertainTeed Business Builders Workshop at the iconic Caesars Superdome in New Orleans, held at the start of January. What an incredible experience it was — an immersive day dedicated to growth, education and meaningful industry connection. 

This exclusive, invitation only event gathered CertainTeed credentialed contractors from across the region for a full day of hands-on learning. Contractors had the chance to meet one-on-one with CertainTeed’s preferred vendor partners to explore services, tools and solutions designed to support their businesses. Alongside these conversations was an impressive schedule of educational sessions centered around high impact topics including AI, sales training and even podcasting, a session which was taught by myself along with RoofersCoffeeShop President & CEO, Heidi J. Ellsworth. 

Together, we guided contractors through the ways in which being a podcast guest can boost their brand’s visibility, how to find the right shows to participate in and what to consider when starting a podcast of their own — from equipment and platforms to publishing strategies. The room was energized, with plenty of great questions and lively discussions. 

Throughout the day, our team livestreamed from the RoofersCoffeeShop YouTube channel, interviewing vendor partners and contractors about the value of these learning opportunities. We even recorded two live Roofing Road Trips® podcast episodes from the Superdome field. The first episode featuring Stephen Spence from Project Map It and Antonio Brown from Roof Gecko, a contractor based in Baton Rouge, Louisiana.  

Be sure to visit the full playlist to hear from the contractors in attendance to learn why this event was so important for their businesses. Many regional contractors don’t always have the time or resources to attend larger national events like the International Roofing Expo, and events like CertainTeed’s Business Builders Workshop helps bridge that gap by bringing practical, high value training right to their local communities. 

And there’s good news: this wasn’t a one-time event. CertainTeed is hosting additional workshops every month through the spring of 2026, and RoofersCoffeeShop will be there at each one, bringing live videos and podcasts directly to the industry. Be sure to subscribe to our YouTube channel and ring the bell for notifications so you can catch every livestream!  

Overall, the CertainTeed Business Builders Workshop was an inspiring kickoff to 2026. Our team is excited to continue traveling to each event this year, sharing stories, insights and training with contractors across the country. Don’t miss out — tune in, follow along and see firsthand what makes these workshops such an impactful experience.