Make Technology a Team Approach

RCS Influencer Rudy Gutierrez says that when implementing new technology, it’s important for the team to be on board.  

At Shell Roofing we embrace technology that fits our overall culture and business strategy. When we look at new technology, I want to ensure that the technology is mature and fits within our overall strategy. When embracing and implementing a new technology, we want to know how the technology will be used as a tool to increase productivity and increase our profit margins. 

When introducing new a technology, it is important to recognize, why we are making changes and or why are we using a new technology. Clearly, in most cases it relates to time and money. It is important to our team that we know exactly how a new technology is going to improve our efficiencies that will relate to a more positive bottom line.  Embracing the technology is key to the success of implementing new technologies. If we can’t get buy in from our team, any changes may not have the success that we expect. Therefore, we make it a team approach when reviewing and implementing changes. Our team determines what technology is important to our business and how it will solve problems and create opportunity. 

A clear plan for implementing a new technology is imperative. We invest time learning the new technology and how it will impact every aspect our business strategy.  We discuss in detail how technologies make positive changes to a business. Although, at the start of implementing a technology, there may be some turbulence in terms of staff and procedures. However, once everyone is comfortable, we then move to the next phase, realizing the results to the overall business strategy. 

My recommendation is to ensure the new technology is a real solution for a problem or to create opportunity. Be confident that any new technology implemented is done with the features of the technology and the value added to the business. Most important, does in fit your business culture and business strategy. 

Rudy Gutierrez is president and CEO of Shell Roofing Solutions. See his full bio here.