Where is your marketing focus? Let the Contractor's Cloud data help you out.

Contractor's Cloud analyzed the data from its top 500 roofing and exterior contractors to see where the leads came from.

By Dwight Gunnarson, Contractor’s Cloud.

You probably spend a lot of time determining where your marketing efforts should be spent. You hear you should do this or you’ve read you should do that. Well, let our general customer data help you focus your efforts.

Below, is a chart of common lead source categories based on a sample of around 400,000 opportunities from our top 500 roofing and/or exteriors restoration contractors.

As you can see, most of our customer’s opportunities come from a previous customer or referral. Therefore, this shows that taking care of your customer after the sale is extremely important. Not only will you gain work from someone whom you’ve already sold, but they in return they will become your best sales generator through referrals.

Coming in 3rd is the Internet category. This includes all of your Social Media, Website, SEO, etc. Since the writing of this blog, we have added Social Media as a standalone category and will keep an eye on it for a future blog.

We ran this data for all opportunities prior to January 1, 2014 and again for all opportunities after January 1, 2014 and the results were similar except for internet-based leads are climbing the chart.

Note: with Contractor’s Cloud, you are able to create custom lead sources using any of the above standard categories and track them within our versatile custom lead source report.

In conclusion, based off of what our customers are currently doing, if you are investing most of your marketing dollars in traditional methods such as telemarketing, direct mail, flyers, newspapers, and even email marketing, maybe you should rethink where your marketing dollars are going.

Learn more about Contractor’s Cloud.

Editor’s note: This article first appeared on the Contractor’s cloud blog and can be viewed here.