QXO’s strategy comes into focus

By Emma Peterson. 

How QXO is advancing its tech-driven strategy with cross-selling and digital transformation. 

In 2025, we brought Matt Fassler, one of the founders of QXO and their chief strategy officer, on for a Read Listen Watch® (RLW) webinar all about “what QXO’s acquisition of Beacon means for roofing contractors going forward.” In that RLW, Matt outlined some of QXO’s plans and goals, and how QXO can add value to the building product space through streamlining operations and introducing new technology. Matt explained: 

We like to seek industries that are under-penetrated by technology. We've learned to look to acquire companies that have strong foundations but might need that little bit of help integrating technology to keep up. So, as we looked at the roofing industry, we had some ideas on how to use cutting-edge ideas and cutting-edge technology to run distribution more efficiently and in turn, help our customers improve their businesses. 

Now, about 9 months after that conversation with Matt, QXO’s 2026 Investor Q&A gives us insight into where the company is in relation to their goals. 

Optimizing cross-selling to streamline operations 

One of the big things QXO has invested in since we last spoke is cross-selling. This refers to QXO’s ability to sell products for all parts of the building envelope. As the Investor Q&A put it, “Customers want to save time and reduce friction. The concepts that resonate with them are simplification, accuracy, fewer suppliers and bundled solutions. Our organized approach, aligned sales incentives, better data and targeted technology should make the cross-sell measurable and executable.” 

An example of the benefit of cross-selling comes from a recent data-center build, where QXO was able to bundle items related to the envelope, roofing, waterproofing and construction in one package, providing incredible value to the customer.  

Incorporating technology to boost value 

As for the technological element Matt highlighted in our conversation, QXO has spent the last few months deep diving into how the roofing and construction industries are under-digitized and what can be done to improve. He noted three main ways technology could help the industry:  

First, core systems are often outdated or missing entirely — particularly in areas like warehouse management, inventory planning, transportation and CRM. Second, there’s limited focus on the customer’s digital experience, which reduces stickiness and leaves upsell opportunities on the table. Third, technology teams are typically understaffed and over-oriented toward maintenance rather than transformation.  

They are actively addressing this by implementing new technologies, including pricing tools (Pricefx), inventory management systems (S&OP), asset management software, AI negotiation agents, cybersecurity enhancements and more!  

What’s next 

Looking ahead, QXO plans to continue building a cross-selling network and improving technology as they work towards a goal of reaching $50 billion in revenue within the decade. Contractors and other professionals can expect to keep seeing QXO’s name as they expand their jobsite presence through both integrations and M&As.  

They can also look forward to the roll out of a fully integrated digital platform in 2027. This is planned to incorporate enterprise resource planning (ERP), point-of-sale (POS), warehouse management (WMS), transportation management (TMS), human resources management (HRIS), procure-to-Pay (P2P) and last mile delivery features. 

Overall, the goal is to make QXO into an advanced construction product ecosystem that “dramatically improves productivity, pricing, inventory and the customer experience.”