Reasons to recycle: Turn sustainability into opportunity

By Jenny Yu.  

Industry experts will share practical strategies for creating value for customers while supporting environmental goals. 

An upcoming RoofersCoffeeShop® Read Listen Watch® titled “How Roofers Win With Recycling” will explore how contractors can turn recycling from an afterthought into a strategic business advantage. Hosted by Megan Ellsworth, the webinar brings together Ashley Horner of Morristown Roofing, Chris Kann of Versico Roofing Systems and Richard Garrison of Nationwide Foam Recycling for a practical discussion about commercial roofing recycling and the opportunities it presents across the industry. 

One focus of the conversation will be addressing common misconceptions that often prevent contractors from pursuing recycling initiatives. Many contractors assume recycling is too complicated, too expensive or lacks sufficient market demand to justify the effort. The panel will break down these concerns and share insights into how recycling programs can be incorporated into existing workflows while delivering both environmental and business benefits. 

Attendees will also learn why recycling has become an increasingly important consideration for commercial roofing projects. Beyond supporting sustainability initiatives, recycling can provide financial incentives and help contractors strengthen their marketing efforts. As building owners place greater emphasis on environmental responsibility and ESG goals, recycling programs can serve as a valuable differentiator during the sales process. 

In addition, the discussion will examine how recycling differs between commercial and residential roofing, including the impact of project scale, material types and logistics. The panelists will highlight which project types are best suited for recycling efforts, such as large commercial tear-offs and projects with significant volumes of recyclable materials. 

Furthermore, the webinar will explore the role manufacturers, distributors and recycling partners play in supporting successful programs. Attendees will gain practical guidance on identifying recyclable materials, coordinating collection and transportation, separating materials on-site and communicating the value of recycling to building owners. 

For contractors ready to dive into the opportunities recycling bring, the panel will discuss available resources, including manufacturer-supported programs, project planning considerations and connections to local recycling partners. 

Register today for How Roofers Win With Recycling on June 24, 2026, and discover how recycling strategies can support sustainability goals, create new opportunities and help your business stand out in a competitive market.