Service, maintenance and repair efforts are helping roofers lock in

By Jesse Sanchez. 

Contractors who double down on service and maintenance now will own the customer relationship for years to come. 

Roofing contractors watching the surge in demand for service, maintenance and repair work are facing a simple choice: commit to it or get left behind. That is the message CertainTeed brings to the table in this episode of the Roofing Road Trips® podcast, sponsored by CertainTeed Commercial Roofing. The conversation centered around growth opportunities for contractors, and why developing strong service, maintenance and repair departments can help them achieve growth goals.  

On the commercial side, CertainTeed positions service not as an add-on but as a core business strategy. “Hi, my name is Gabe Lane. I am in the CBI, which is the Commercial Building and Infrastructure Group at CertainTeed and I handle technical questions and technical training on the commercial side of things,” Gabe shared. This experience has given him a closer look at the market and what offerings are making the biggest impact. 

For Gabe, the growth of the repair market means contractors who are not already offering structured service and maintenance are falling behind competitors who are. “If you don't, you're behind the train from everybody else,” he said, adding that, “I have been involved in service and preventive maintenance for 20-plus years. It's a great way of connecting, continually with your customers and is basically putting up a block at their door saying, ‘this is my roofer and nobody else is coming in to talk to them.’” 

CertainTeed’s portfolio of repair-focused products helps owners manage cash flow and avoid premature tear-offs. Gabe described scenarios where capital has to stay inside the plant instead of on the roof. In those cases, crews lean on liquid products to stabilize trouble spots and protect sensitive interiors. “So, you can't do a million-dollar re-roof that year, but you got issues,” he said. In those moments, “we can button things up for a season or two to make sure that they are not taking water and not getting things wrecked inside, so we're not losing you know, millions of dollars pieces of equipment or getting downtime on production that we need to be, you know, doing 24-7.” 

By combining recurring inspections, proactive conversations about budgets and a toolbox of coatings and repair systems, CertainTeed presents service work as a revenue engine that also deepens trust. Gabe’s bottom line for contractors is simple: the sooner you build a structured program, the harder it is for anyone else to get between you and your customer. 

Listen to the podcast to learn more about how CertainTeed’s 365 Repair Master and SmartFlash One can rev up your repair and maintenance business!