Streamlining the sales process

By The Coffee Shops®. 

Brava’s Pro Portal keeps projects moving efficiently from lead generation to homeowner proposals.  

As homeowners increasingly make decisions based on response time, speed matters more than ever for contractors. It can be overwhelming to try to keep up with new leads while also managing active jobsites. In one episode of Roofing Road Trips®, Megan Ellsworth sat down with Josh Nimmo of Brava Roof Tile to explore how the Brava Pro Portal supports contractors and distributors throughout the sales process and how professionals are using it in the field. 

One of the clearest advantages is lead management. As a manufacturer, Brava is an unconventional source of lead generation in the form of homeowner inquiries, which are then passed along to contractors. According to Josh, the portal adds visibility to that process and gives Brava a better understanding of what happens after a lead is shared. “We used to email and send, but then there's kind of this black hole, right?” Josh said. “Well, now there's actual activity to track. I know if somebody clicked read, did the next step and started the quote.” 

That visibility also helps strengthen partnerships. Rather than waiting for updates through calls and emails, activity can be monitored in real time, allowing Brava to recognize engaged contractors and better support their efforts. 

The portal's functionality extends beyond manufacturer-generated leads. Contractors can enter the workflow at different stages depending on the information they already have. Josh explained that users can begin with a lead, jump directly to quoting or import roof reports and measurements. 

The technology behind the portal plays a significant role in making that process faster. The platform integrates measurement data, pricing information and product selections into a guided workflow designed to reduce manual entry. Josh described the experience as a “TurboTax-like system” that can manage the complicated details of a roof quote behind the curtain and produce a simple, easy to understand result.  

He added that flexibility is a key priority. Whether users prefer manual measurements, imported reports or API-driven workflows, the system is designed to accommodate different approaches while keeping projects organized and moving forward. 

Designed for contractors looking to simplify their sales process, the Brava Pro Portal offers an all-in-one platform to help get correct information quickly.  

Listen to the podcast or Watch the recording to learn more about roofing sales workflows and project management.