Why leadership and communication matter now more than ever

By Jesse Sanchez. 

A fresh approach to success is taking root in the roofing industry, one focused on people, not just profits. 

In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group, for a candid and compelling conversation that peeled back the layers of traditional roofing culture. While earlier parts of the conversation tackled mental health awareness and sobering statistics, the closing stretch of the podcast goes deeper into what’s driving real change and how companies are making culture a core business strategy. 

“The most successful companies are team-led,” Chapman explained. “They’re not led by one individual.” The GLO Group is calling for transformation from the inside out. Melissa and Monica speak openly about the challenges that plague contractors today, from labor shortages and language barriers to misaligned leadership structures and poor communication. And yet, rather than focus on the pain points, they shift the narrative toward practical solutions that foster growth and retention. 

One of the biggest hurdles? When company leadership is reluctant to let go of the reins. “It’s not easy letting go,” Monica admitted. “But it connects directly to that mental health piece because then it helps avoid that burnout and feeling like the world’s on your shoulders.” Their approach with GLO Group emphasizes building strong, communication-driven cultures that promote innovation and consistency. Monica’s message to leaderships in this situation? She encouraged, “You hire people, they’re good at what they do for a reason. Let go.” 

Perhaps the most eye-opening takeaway is how deeply tied culture is to profitability. “After a year of working with an organization, we’ve seen 92% of our clients have seen an increase in profitability,” Melissa noted. It’s not just about boosting numbers, it’s about creating environments where people want to stay. As Melissa added, “You’re not going to lose laborers over a dollar to the competitor because your culture is set in a way that ‘I don’t want to leave here, they care about me.’”  

Read the transcript or Listen to the podcast to learn exactly how Monica and Melissa are helping reshape the roofing industry, one culture shift at a time!