Strengthen contractor success through interactive training

By Jenny Yu.  

Through Fluid Applied Roofing (FAR)’s immersive training program, contractors gain product knowledge and hands-on fluid-applied roofing application experience.  

Fluid Applied Roofing (FAR) is taking a hands-on approach to contractor education with a training program designed to blend technical expertise with real-world business strategy. Through its interactive sessions – the next one coming up on April 23, 2026, in Daytona Beach, Florida – FAR aims to equip contractors with both the knowledge and confidence needed to successfully implement fluid-applied roofing & wall coating systems in the field. 

Dani Sheehan of The Coffee Shops™ recently spoke with Joseph Lambert, who manages FAR’s Southeast distribution and training center in Daytona Beach, Florida, and serves as an account executive, along with Sonny Arwood, founder and CEO of FAR, about the company’s approach to training.  

According to Joseph, one of the key differentiators of FAR’s training is its engagement with contractors. “It's a very interactive contractor training,” Joseph stated, noting that the program is intentionally structured to keep contractors involved from start to finish. 

The first half of the day takes place in a classroom setting within a FAR training location where Sonny and Joseph deliver information about FAR products, technology, the sales process and the company itself. After this detailed first session, lunch is provided, followed by a hands-on afternoon application session. For this part of the training, attendees are usually split into two groups; the first enters the FAR warehouse for an in-depth look into the particulars and strengths of various products, while the second group heads to the roof.  

“It’s great because it’s a real-life work environment, where we’re getting on a roof and showing contractors how our FiberSeal Base™, our flagship product, works,” Joseph shared. “We’re showing them the spray application and the setup of the spray rig. We really try to not leave any stone unturned.” 

Sonny emphasized why this immersive experience is essential. “We're not just showing them how to do it; they're doing it, so they get to experience the technology and see it in real application,” Sonny said. “It gives them a chance to see it’s 15 times faster, and on the leak-proofing application, they see that for themselves.” 

Beyond these one-day opportunities, FAR extends its education into the field through onsite certifications; two days of learning run by FAR trainers. “We take training very seriously,” Sonny expressed. “It’s important for the contractors to understand the application. The training protects our brand and the contractor, while connecting us very tightly to the contractor. It’s a true win-win for everybody.” 

Learn more about FAR’s contractor training opportunities and register for the next FAR Contractor Training.