Target Roofing & Sheet Metal Takes Sales Training to the Next Level

By Ryan Groth, Sales Transformation Group.

Training takes leading roofing company close to 70% close ratio.

Let me tell you a quick story about Rast Bryant of Target Roofing. Rast came from the technology world and one day found himself in the roofing industry.  He has loved roofing ever since.  Target Roofing came aboard Sales Transformation Group (STG) over a year ago and has been successfully implementing the STG sales training and mentoring. We like to stay in touch in many ways including sending text messages.  He recently sent an exciting text about his closing ratios that he wanted to share.

According to Rast Bryant, Sales Manager for Target Roofing & Sheet Metal, “I just looked at the year to date close ratios on repair work.  As a team we are at 69.28% close ratio.  If I take out my two newest guys, less than 90 days in, I am at 74.83%.  Thank you, Ryan Groth, I just wanted to share the good news.”

What would your business look like if you had a team of trained Sales Account Managers closing high margin repair work at 70%?  Could you afford another installation crew?  Could you hire more professionals so you can delegate responsibility?  Would you spend thousands on paid ads to give your team more opportunities to close at 70% and create a cash-generating machine?

Many contractors today are spending money on marketing and paid ads but unless your team is trained to convert those leads, it can be wasted money.  Sales is not just a talent but a science.  By investing in sales education, roofing sales teams can gain the knowledge and then experience to produce 70% and higher close rates.

Schedule your free consultation with us through RoofersCoffeeShop® to explore what your business would look like with a predictable, proven sales system that is yielding results like the ones Target Roofing has experienced.