The Value of a Loyalty Program

By Cass Jacoby. 

Join Heidi as she speaks with Jack Gottesman about how IKO’s ROOFPRO program offers more than just superior shingles, it offers a relationship with the distributor. 

Are you a contractor looking for a loyalty program that provides undeniable value to you? Look no further than IKO Industries ROOFPRO program! In Season 4, Episode 8 of Roofing Road Trips, Heidi J. Ellsworth sits down with Jack Gottesman, contractor channel programs director at IKO Industries to talk about how ROOFPRO benefits the contractor. 

ROOFPRO, IKO’s loyalty program, is more accessible than ever, now offering three tiers within the program for contractors to test out so they can find what works best for them. Of the three tiers available are: 

• Advantage, the basic entry level tier which contractors can use to sample the program.  

• Select, for customers who purchase 1,200 squares or more of IKO shingles a year.  

• Craftsman Premier, for VIP for customers who purchase 5,000 squares or more a year. 

These new changes allow contractors to enter the loyalty program at the beginning and grow their relationships from there. It is a given that IKO will offer high-quality shingles, but by also offering this loyalty program, they are giving their customers more than just shingles. Through the ROOFPRO program, IKO gives their customers tools to help them continue to succeed as a company. 

Continued education and business tools are just a few of the many benefits of the ROOFPRO program. Jack says this is because “you have these roofers who are amazing at roofing, and then when it comes to marketing their business and having other tools to navigate the world of running a business, they are a step behind because that's not their background.” 

By offering these tools and giving contractors knowledge of how to use them, the ROOFPRO loyalty program benefits contractors looking to grow their businesses. Throw in the program’s resources on installing IKO products, sales training, and exclusive offers and discounts and the value of this program is undeniable. 

“The reason to love IKO is because IKO is going to love you back,” says Jack. “We're going to pick up the phone when you call and we're going to give you the tools that you need to succeed in today's day and age.” 

When you get down to loyalty programs what really matters is the relationship that the loyalty program represents between the customer and distributor. “Go to ikoroofpro.com in order to sign up,” says Jack. “Then, you can start forming a relationship with one of the great reps from IKO, and we can get you roofing with some of the best products on the planet.” 

Learn more about IKO Industries in their RoofersCoffeeShop® Directory or visit www.iko.com. 

Listen to the entire podcast to learn more about using IKO’s ROOFPRO program to start growing your relationship with IKO representatives. 

About Cass

Cass works as a reporter/writer for RoofersCoffeeShop, AskARoofer and MetalCoffeeShop. When she isn’t writing about roofs, she is putting her Master degree to work writing about movies and dancing with her plants.