General Coatings Trade show Playlist

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LIVE from FRSA 2026 with Everroof!

Live from IRE 2026 with General Coatings

LIVE from World of Concrete 2026 with General Coatings!

Live from IRE 2026 with General Coatings!

LIVE From WRE 2025 with PolyCoat!

LIVE From WRE 2025 with General Coatings!

LIVE from IRE 2025 with General Coatings

Heidi J. Ellsworth interviews Will Lorenz, president of General Coatings, live from the International Roofing Expo. They discuss the growing demand for spray foam roofing systems, their energy efficiency, and the trend toward sustainable roof restoration. Lorenz also shares insights on how contractors can get started with spray foam and coatings through training and industry resources.