Metal: The cool solution of tomorrow

By Anna Lockhart.  

With rising temperatures and increasing energy costs, now is the time to look for solutions that will last the coming decades, while simultaneously keeping climate concerns at bay. 

In an episode of the Roofing Road Trips® podcast, host Heidi J. Ellsworth sat down with Melissa Dunson, director of marketing for Central States Manufacturing, to discuss the various ways contractors and roofing companies can bring in sales by promoting metal roofing solutions as the path forward. They were also joined by Audrey McGarrell, communications manager for the Cool Roof Rating Council (CRRC), to provide information about the science behind solar-reflective “cool” roofing materials. As climate change continues to be a pressing threat for home and business owners, metal roofing materials offer a promise of sustainability and energy savings.  

A key way to promote metal roofing as the reliable, trusted roofing solution of choice? Audrey points out the value of third-party product rating data, which can be found on CRRC Rated Product Labels. She explained, “There are products out there that use a CRRC label, which shows the rated values right there on the product literature or packaging.” 

In general, products backed by various ratings and that are transparent about testing data are a great place to start when it comes to gaining customer trust. When it comes to comparing roofing materials, metal clears across the board. Melissa shared, “One of the things that we found about metal, it's one of the reasons that metal has such high, long warranties on the material; it performs year after year in a very strong way. It's incredibly durable and incredibly reflective. Which means it doesn’t face the same levels of degradation as other building products.” 

As more home and building owners discover the reliability and quality of metal materials, being the source of providing such products can position your company and services as the go-to place for business. Audrey encouraged contractors to utilize the resources available on the CRRC website to learn more about cool roofing and develop a deep understanding of this innovative path in roofing. After all, cool roofs are the future!  

Listen to the podcast to learn more about cool roofing and how Central States Manufacturing can help contractors meet the demand for cooler roofs!