Understanding the role of the PIMA survey

By Emma Peterson. 

This Quarterly Market Index Survey offers a clearer picture of contractor confidence, market conditions and future opportunities. 

Every quarter, the Polyisocyanurate Insulation Manufacturers Association (PIMA) releases a survey sharing insights into the state of the reroofing market. This survey, aptly called the Market Index Survey for Reroofing, is made in collaboration with a variety of industry associations, including the Asphalt Roofing Manufacturers Association, Canadian Roofing Contractors Association, International Institute of Building Enclosure Consultants, Metal Construction Association, Metal Roofing Alliance, National Roofing Contractors Association, National Women in Roofing, Roof Coatings Manufacturers Association and Single Ply Roofing Industry. 

To learn more about this survey, Heidi J. Ellsworth brought experts from a couple of those association, McKay Daniels of NRCA and Brian Pallasch of IIBEC, onto an episode of Roofing Road Trips®. 

McKay opened the conversation by sharing some background on the survey. He explained, “It came out of COVID and the whole supply chain debacle. One thing that the industry learned from that situation was the importance of matching supply to demand.” He went on, “And that was what the inspiration for creating the index survey was – to create a way for manufacturers and distributors to see exactly what was going on at the rooftop and how to meet the needs there.”  

And the best part? It has helped more than just the distributors and manufacturers! Brian gave some examples, saying, “It confirms things for contractors in the field. Different regions in the country are facing different economic pressures and benefits and the survey helps contractors contextualize their experiences with that context. It also gives people a sense of where the industry is heading.” McKay added, “It really is a sentiment survey, asking contractors, company owners or other professionals how they’re doing this quarter versus last. And that creates insight into the state of the industry so that everyone knows more and can be more prepared going forward.”  

The result is not only more informed individuals but a stronger industry. As Brian put it, “The goal of the survey is to get a broad sense of what's going on out there in the roofing industry. And it really has gotten us all together, as the group of associations we all meet more frequently as a result, which helps the entire industry.” 

Listen to the whole episode or Watch the recording to learn more about the PIMA Quarterly Market Index on Reroofing.