RCS Influencers

John Kenney - RCSi Diversifying Services - Oct

Diversification should strengthen your business, not distract from it

October 23, 2026 at 3:30 p.m.

RCS Influencer John Kenney advises thoroughly understanding operating needs before expansion. Diversification sounds simple. If one source of revenue slows down, another can help carry the business. The problem is that adding services does not automatically reduce risk. Done poorly, diversification can add overhead, stretch management, create training problems and ... Read More

Keeping your revenue in multiple baskets

October 15, 2026 at 6:00 a.m.

RCS Influencer Trent Cotney says diversifying your work can create predictable, scalable income. Editor's note: The following is a transcript of a conversation with Trent Cotney of Adams and Reese. You can listen to the interview or read the transcript below. Emma Richardson: Hi everyone, I'm Emma Richardson with RoofersCoffeeShop.com and ... Read More

When big jobs slow, move close to your customer

October 13, 2026 at 12:30 p.m.

RCS Influencer Wendy Marvin suggests getting creative when business is slow. If your phone has been quieter lately, you’re not alone. Small roofing businesses are feeling the squeeze from every direction: material costs that won’t settle, insurance headaches, tighter lending and homeowners who are cautious with every dollar. Customer volatility is ... Read More