Charis Babcock — How Educational Programs Make Your Company More Valuable

By Cass Jacoby, RCS Reporter.  

Sashco representative Charis Babcock explains how educational programs like Zero Failures are a tool for contractor success.  

In Season 4, Episode 7 of the Roofing Road Trips podcast, Sashco’s Charis Babcock meets with RCS COO Karen Edwards to discuss the Sashco Zero Failures Education Program. The Zero Failures seminars are designed to help contractors identify their strengths and learn to leverage them, as well as find areas for improvement. This program ultimately paves pathways for growth that build a thriving company. 

Charis is the marketing manager of the log home products section of Sascho. “I've been here for a little over 17 and a half years now,” says Charis. “I started out in customer service, having lots and lots of phone calls with homeowners and contractors and was able to use what I learned and move over into the marketing side of things.” 

She tells Karen about how Zero Failures was started, and how the program is designed to be a tool for contractor success. “We started Zero Failures back in 1998,” says Charis. “We knew that if we were able to educate them on the entire process of finishing a log home from beginning to end, it would mean success for them. And it would mean success for us and reducing all of our liabilities.” 

This win-win program was further developed by partnering with contractors who have been doing log homes for a while and diversifying expert insight to add to the curriculum. “Here we are 23 years later, having had hundreds of people go through this class and it's just been so valuable,” says Charis. “I think the biggest win, across the board, is knowing that so many of our contractor partners are setting themselves up for the future.” 

Working with contractors to help them apply improvements into their business has been mutually beneficial, as contractors grow their business, Sascho has insight on how to create products and services that better cater to the needs of the contractors. “It’s made a world of difference,” says Charis of the program. “Helping contractors improve their businesses, helps us improve ours too.” 

Zero failure seminars take place three to four times a year, generally in the winter and early spring. Signing up is easy, simply go to zerofailures.com and you can sign up for classes there. 

“Prioritizing education for contractors is difficult. It's very easy to put that off to the side,” says Charis. “The more you prioritize your education, the more your business is going to grow and the more successful it's going to be.” 

Listen to the entire podcast for more information on the Zero Failures program and how to leverage education to grow your company.