Why Your Sales and Marketing Team Needs to be Firing on all Cylinders

By Cayden Wemple. 

Check in with Ingage marketing director, Pam Torrey, to learn why it’s important to market your company correctly. 

In the age of the internet, it is more important than ever to be able to connect with your customers in a way that’s both true to your brand and that the customer can relate to. Pam Torrey, the marketing director at Ingage, told host, Heidi J. Ellsworth, more about this phenomenon on a new episode of Roofing Road Trips.  

First impressions are everything in marketing, and with attention spans getting shorter and shorter as time moves on, it’s imperative that a good first impression is made immediately. “Consumers form an opinion about your brand within eight seconds of seeing a post, an ad, hearing an ad for you on the radio or on a podcast, your website,” says Pam. “It takes about eight seconds for them to form an opinion. That's not whether they like your brand or not. It takes eight seconds for them to form an opinion about the value of the products that you sell and your expertise.” 

That first impression is vital, but what’s just as important is making sure that your ads live up to the product you are selling.  

“Let's say that [a customer has] come in through your Instagram or through your social media. This consumer has already formed an opinion about your brand. It took them eight seconds to look at your ad. Maybe they've heard about you before, but they saw your ad, they clicked on it, they filled out a form, they're booking that appointment.” She continues, “And then your sales rep wanders into the appointment with messaging that's completely different from what they saw on that Facebook ad or that Instagram ad. Their materials don't look like the materials they saw on your Facebook and Instagram. That's a trust breaker.” 

Listen to more of Pam’s marketing tips in the podcast here.